Acura Floor Mats

Floor Mats

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Acura is an upscale automaker known for offering cars with impressive levels of luxury, features and performance. It's come a long way in a short time, however, as the history of Acura is relatively short. Parent company Honda introduced the Acura brand to the U.S. market in 1986 in an effort to create a separate luxury division for its products. At first, it was just a two-car show comprised of the Legend sedan, which was the first true Japanese luxury car sold in America, and the Integra sport coupe and sedan.

Though essentially a marketing creation for the North American market, the Acura brand was immediately successful. Consumers liked the features, performance and upscale image of Acura cars, along with the fact that Acuras were backed by Honda's reputation for reliability and low ownership costs. In 1991, Acura introduced its crown jewel: the all-aluminum NSX sports car, which offered performance close to that of other exotic cars while undercutting them in terms of price.

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